How does emotional design can stimulates people's attitudes on a web Research Paper

How does emotional design can stimulates people's attitudes on a web site - Research Paper Example To understand the details of the effects of the website best, a research should be carried out on how interactive design, color effect, typography effect, images and layout affect the user emotionally. Methodology The research used the most appropriate tools that would give objective feedback whose findings would be used for future researches and remedies. The chosen tools were questionnaire method and a virtual survey. They are both positivist (quantitative) and interpretivist (qualitative) paradigms. This project was qualitative A qualitative research is a type of research that yields descriptive material based on observation, spoken or written word. It is basically based on the user feedback. The survey was exploratory, descriptive and qualitative in nature. It was exploratory because it sought to explore the perceptions and views of different website users of different ages. The research was a five-phase longitudinal study of primary data from previous researches and built upon t he consequential findings. It consisted of; 1. Design of a suitable checklist to before the starting of the project 2. The self-rating by each of the websites chosen against the checklist. 3. User rating of the websites chosen against the same checklist 4. ... However, there are more phenomenology elements. Similarly on the deductive-inductive front, there is a mix of the two. The research begins from a deductive stance. Based on the chosen websites case study, the research will demonstrated the quantifiable improvements three months after the project. The project assumed that all concerned found the evaluation well worthwhile hence gave trustworthy opinion that ere not biased at all. This lead to a recommendation of the wider use of this project to help the websites and the website designers make choices and changes to improve their designs and the emotional design. The objectives were completed through collating research using both primary and secondary methods. Primary data will be gathered using in-depth analysis of previous findings. The interviews were conducted through virtual interviewing of pop ups that linked the randomly chosen users to the interview questions page. This method was chosen because the structured interviews were f ormal, and can be used to explore in-depth a general area. There was a pre-determined list of question to work with. The research findings formed a discursive and evaluative nature using qualitative research to explore and support arguments, rather than presenting quantitative data as the main focus of the study. The method chosen tried to be as subjective as possible posing questions in a structured manner that avoided researcher bias. It was the customer’s discretion to give information based on merit against the checklist. The assumption as that their opinion as a representation of the majority in the target group that took the interview and the survey. Structured

Poundland in China Essay Example | Topics and Well Written Essays - 2000 words

Poundland in China - Essay Example According to the research findings, Angeline Volker started form studying the history of the company. She found out that Poundland is one of the famous companies in the retail industry. It is a British multinational company having its presence in most of the big countries of the world. It is a public limited company. The company was established in 1990 by Stephen Smith and Dave Dodd. The company deals with various types of products like kitchenware, home, healthcare, gifts etc. The company sells all of its products at  £ 1. The company is considered as the largest single priced retailer in the UK. In 2014 the company earned revenue of 997.8 million pounds. In that year the profit of the company was  £ 13.9 million. The firm has around 10,020 employees who play the vital role in operating the business process. The target of Poundland Company is to increase its market share and customer base. The company has expanded its business operations in many countries of the world. Now it is focusing on expanding its business in China. This country can be a big market for this company. The firm has the objective to the entire market of China. In different other countries, the company is enjoying strong growth in customer acquisition and sales. The company expects the same business growth after expanding into China market. The next issue Angeline considered to be essential was evaluating the brand of the company. Poundland is into the retail industry for a long period of time. The retail stores of Poundland sell products of different brands. The company also has products of its own. The company is famous for selling all products for  £ 1. This unique pricing policy helps the brand to attract the maximum number of customers.