Themes in Steinbecks Of Mice and Men :: essays research papers

Of Mice and Men Essay Writing In this essay I will be discussing the novel 'Of Mice and Men' and the importance of the American dream which is a main theme in the novel. I will also be mentioning some other themes which are present such as loneliness, racism, ageism, hardship, friendship and broken dreams. The American dream states ?All men are created equal, that they are endowed by their creator with certain unalienable rights that among these are life, liberty and the pursuit of happiness.? America is supposed to be a land built on opportunity. It promised independence, land and a decent living throughout honest work. It also meant in theory that anyone can become successful. It is a great dream for the lucky few that succeed, Throughout this novel the theme of the American dream plays a major role. The characters Lennie and George?s dream is to buy their own ranch together and be their own boss. Throughout the novel the dream is mentioned monotonously by Lennie and George and soon it becomes Candy?s dream, so it is very important throughout the novel because these characters rely on it and it is the only hope which they have left. The dream is very important because it is what some of the characters rely on and what keeps them going, just the thought that one day they may actually achieve this dream and escape the loneliness and disappointment and peril which is their lives. The dream of the ranch keeps George and Lennie going through the tough times and it infects others like Candy and Crooks yet is just a bunch of words repeated over and over again. It starts off being said rhythmically but by the end they?re spoken monotonously. When George finally accepts that dreams don?t come true, the dream becomes a burden to him. ?Tell about that place George?. Fragment (consider revising) ?Go on-tell again George!? This is a bit of a comfort story for Lennie which you tell a child. Themes in Steinbeck's Of Mice and Men :: essays research papers Of Mice and Men Essay Writing In this essay I will be discussing the novel 'Of Mice and Men' and the importance of the American dream which is a main theme in the novel. I will also be mentioning some other themes which are present such as loneliness, racism, ageism, hardship, friendship and broken dreams. The American dream states ?All men are created equal, that they are endowed by their creator with certain unalienable rights that among these are life, liberty and the pursuit of happiness.? America is supposed to be a land built on opportunity. It promised independence, land and a decent living throughout honest work. It also meant in theory that anyone can become successful. It is a great dream for the lucky few that succeed, Throughout this novel the theme of the American dream plays a major role. The characters Lennie and George?s dream is to buy their own ranch together and be their own boss. Throughout the novel the dream is mentioned monotonously by Lennie and George and soon it becomes Candy?s dream, so it is very important throughout the novel because these characters rely on it and it is the only hope which they have left. The dream is very important because it is what some of the characters rely on and what keeps them going, just the thought that one day they may actually achieve this dream and escape the loneliness and disappointment and peril which is their lives. The dream of the ranch keeps George and Lennie going through the tough times and it infects others like Candy and Crooks yet is just a bunch of words repeated over and over again. It starts off being said rhythmically but by the end they?re spoken monotonously. When George finally accepts that dreams don?t come true, the dream becomes a burden to him. ?Tell about that place George?. Fragment (consider revising) ?Go on-tell again George!? This is a bit of a comfort story for Lennie which you tell a child.

Ethics in Modern Marketing

Ethics in Modern Marketing Abstract: The success of every marketing company depends upon their involvement towards their customers. The modern marketing concept mainly stresses the importance of developing a good relationship by every marketing company with its customers to enhance their business and to withstand in the competition. During the last two decades, marketing professionals were increasing their awareness of customer/ client relationships; society has become much more aware of ethical issues.As competition increases, the marketers are involved in some unethical activities to compete and attract the customers. But the customers are more aware and they have more options for every product. They are giving high importance for quality rather than cost. Unethical practices will create a bad opinion over the product and the marketer and in turn it will result in vanishing of that business. Keywords: Modern marketing, customers, ethical issues, competition, customer relationship. Introduction:Marketing can be defined as an activity or process that involves â€Å"creating, communicating and providing value delivery to the clients and the relationship with them in advantage of the organization and its shareholders†. From this definition apparent role in society of those involved in marketing activities are: to be responsible for carrying out actions to persuade consumers in different markets segments, that, for a price, to benefit from products and services that meet their needs and fulfill their expectations and desires.Considering that the marketing aims at determining and influencing the purchasing behavior and that competition in modern economy is more intense and unscrupulous, an important issue that arises is that workers in marketing, as well as professional category may be tempted to behave unethical to achieve their objectives. Marketers today face big challenges as they try to make their marketing messages heard. Practitioner estimates suggest that consumers are exposed daily to thousands of marketing communications.This proliferation of marketing communications not only has created unprecedented levels of perceived disorder; it also has led to heightened contempt for corporations by many consumers who actively seek to avoid marketing communications from any source. Modern marketing concept: An academic called Grnroos defined marketing as â€Å"to establish, maintain and enhance relationships with customers and other partners, at a profit, so that the objectives of parties involved are met. This is achieved by mutual exchange and fulfillment of promises. † By engaging with their customers marketing professionals are able to secure report business.Loyalty schemes are a device for building that loyalty within the retail and customer service sectors. Marketing professionals talk in terms of fulfillment, meaning fulfillment of their relationship with the customer. During the last two decades, while marketing professio nals were increasing their awareness of customer/ client relationships, society has become much more aware of ethical issues. Ethical issues are concerned with making appropriate responses to social situations. Failure to make the correct social response can expose a business to reputational issues, the unwelcome attention of political activists and legal sanctions.A modern business that is interested in developing long term relationships with their customers and other stakeholders has to take an interest in ethics. Ethical problems raised in modern marketing Not a few times, marketers are usually blamed for launching and promoting on the market, the low quality products to compete in certain segments of the market price. Also the complaints relate to a significant increase in the price (to preserve brand image, or to save profits encumbered by high costs of advertising campaigns). thus depriving clients with smaller financial possibilities of access to some products and services. A lso, marketing responsibility for handling consumer raises an important ethical problem, namely, if marketing and those working in the field can create needs and cause consumers to buy things that are really has no need. Another responsibility of marketing in direction of ethics is influencing the value system and the promotion of non-values. Products advertised are not always perfect, and the ads are not designed with original concept and do not reveal the reality of the product.Ethical issues in marketing are an important consideration for a modern business. First consider marketing, our understanding of what is required of a marketing professional has changed over the last decade. It used to be adequate to discuss product, promotion and price. A modern marketing professional is also expected to develop his/her relationship with the customer or client. TOP 5 ETHICS ISSUES IN MARKETING Every business relies on marketing to attract customers and to sell products or services. The pro blem is that marketing can sometimes promote products or services in unethical ways.What can businesses do to follow ethical standards in their marketing strategies? What are the top 5 ethical issues in marketing? 1. HONESTY The news of corporate scandals seems to be a daily occurrence. Consumers have lost trust in the integrity in many corporations because of the unethical and sometimes illegal behavior that seems to be embraced in the organizational culture of the corporation. Companies need to realize that company reputation is part of the honesty factor. People seek alternatives when they know a business engages in unethical practices.The claims of â€Å"sweat shop† assembly lines has forced more than one company to change its supply chain policies simply because of the damage to brand that resulted from unethical behavior. Another important facet of honesty is an accurate representation of the product. People want to know they are receiving the quality of product that wa s presented to them through marketing. Promises made should be promises honored. A return policy is a necessary component in fostering honesty in marketing. 2. FAIRNESS Fairness is the need to balance the interests of the company with the needs of the customers.That is, companies want to sell more products in order to increase profits. Fairness is conveyed in recognizing that customers want to feel they are engaging in a transaction that will result in them receiving something of value. Value is associated with the product and with the quality of customer service. Fairness is the company treating the customer in a business to consumer transaction the same way it would want to be treated in a business to business transaction. The long term benefit of fairness is customer loyalty. 3. RESPECT Customers want to know they are respected by the company.Respect means the company sees the value of stakeholders. Groups are not subjected to stereotypes and tolerance is demonstrated for the int erests and values of others. Respect means that feedback from stakeholders is welcomed and heard. The long term benefit of respect is the company positive association with company that should foster company and brand loyalty. 4. SOCIAL RESPONSIBILTIY Social responsibility is the recognition that a company must do no harm to individuals and the community. Companies incur a trust that they will operate in such a manner as to protect the welfare of the customer.Dangerous products or lapses in safety can quickly erode confidence and trust in a company. Companies have a responsibility to â€Å"give back† to the community. Part of this marketing strategy is to convey the idea that the company is a neighbor. The company cares about the quality of life of its â€Å"neighbors† in the community at large. One way to do this is by responding to the interests of non-customer stakeholders such as through supporting local education, sponsoring environmental awareness projects, and as sisting in community enrichment efforts. . TRANSPARENCY Transparency means the marketing strategy conveys honesty about the operations of the business. A company is practicing transparency when it admits to and corrects operational problems or areas of stakeholder concern. Transparency in marketing means the company is honest about a product’s limitations. The recall policy of the automobile industry is a great example of transparency. Car companies issue recall notices to acknowledge design or mechanical flaws in automobiles.Granted, failure to do so would bring down the wrath of the federal government as this would constitute a violation of national safety standards. When voluntary, the practice of recognizes weaknesses and then seeking to correct the problem conveys the company recognizes its commitment to the customer. The long term benefit is trust. CONCLUSION Marketing includes the promotion of a company rather than the promotion of a product or service. The above point ed five issues work together to create the marketing image of the company. Unethical behavior will destroy the reputation, the name and fame and ethical image of a company.

P1 describe the type of business, purpose and ownership of two contrasting businesses. Essay

P1 describe the type of business, purpose and ownership of two contrasting businesses. For this assignment I am going to select two businesses, one which will be local and not-for-profit organization and the second will be an international business and for profit. The two businesses I have chosen to use for this task are Asda Stores Ltd. and Welcare, Reigate. Type of Business: Asda Stores Limited, commonly known as ASDA, is the second largest retail store and a national public limited company. It is a profitable business and it is the subsidiary of American company Wal-Mart. It was founded in 1949. Furthermore as Asda is a profitable business it is also in the private sector. Welcare is a local charitable, non-profit organization. They earn no profit out of their work however do accept forms of donations and fundraisers. The charity was set up by a church over 100 years ago. It was originally founded in 1894. Furthermore as it a nonprofit business and is giving service it is in the public sector. Purpose of the business: A charity is a group of profitable people whose aim is to give a service and help those in need. Welcare charity provides services which include social work and family support, support groups and life skill workshops and also a children’s health clinic. They work to keep families together, and encourage parents to give their children a happier childhood. Asda is a retail supermarket and the purposed of Asda is to make profit and to supply goods to customers. It sells general merchandise such as food, drink, clothing and various other items. It also has services such as insurance, financial services and a mobile telephone network. Business Ownership and level of liability: Asda was founded by Associated Dairies & Farm Stores Limited in 1949. This is situated in Leeds. The company has limited liability, therefore any debts within the company are paid by shareholders investment and this means the owner wouldn’t have to sell their assets and belonging to pay the debt. Being a shareholding company you can freely sell shares, this is an easy way to have money contributed to the company. Welcare was founded in 1894, and was originally called The Diocesan Association for the Care of Friendless  Girls. This company has limited liability, this means any debt is paid for and the owners do not have to sell any assets.

buy custom The Competition essay

buy custom The Competition essay Our company faces stiff competition from various furniture houses in Boston, particularly Target, Wal-Mart, Bed and Bath, and Ikea. Despite the fact that the presence of these firms presents an obvious challenge to our company in terms of market share, it also reveals the presence of a large and strong unexploited market (Ereaut, Imms and Callingham 102). Nonetheless, our company intends to produce world-class furniture but at a competitive price. Competitor Profiles IKEA This is well established and internationally renowned home furnishing retailer. Recognized for its Scandinavian furniture style, IKEA has grown rapidly since it opened its doors for business in 1943. Strengths IKEA has a strong brand name that attracts a selective group of loyal customers. Moreover, it promises the same quality of products and services worldwide. Has a strong concept that is founded on providing a wide range of functional and well-designed products at low prices Has a recognized vision that aims at creating a better life for its customers Develops unique designs that are balance between quality, functionality, design and price Weaknesses Considering the size and scale of furniture business globally, IKEA finds it hard to control quality and standards. The need surging need for quality but low cost products poses a great challenge to this company. Poor communication with its other stakeholders and customers that results from the scale of business that the company operates Threats Just like other furniture store, IKEA is threatened by competitors New fashion, fads and culture Declining economies and frequent recessions Wal-Mart This is a retail store that sells a wide range f products, including furniture. Strengths Throughout the many years of operation, Wal-Mart has been able to develop a loyal employee and customer base. They sell by opening new branches in areas and countries that are often ignored by its competitors Provide its employees with flexible working hours, discounts for their purchase, health insurance and competitive wages Great pricing for its products Weaknesses For the company to keep and maintain their competitive prices, they have to buy stock in large quantities The company tends to keep more part time employees as compared to full time employees Synonymous of carrying and maintaining large inventories Trades in products from other nations with unfair labor laws Threats The impending unionization of its employees will a major impact throughout the company Current economic crises and inflation The rapid growth of warehouse retailers like Costco and our company Bed Bath and Beyond This is a company that deals with home furnishing and domestic merchandizing. This firm operates only in the United States. Strengths Diversified product range Market leadership Strong returns Weaknesses Stringiest legal proceeding in the U.S Geographic concentration Threats Slowdown in the countrys economy High interest rates in America Intense competition from established customers Competitive strategy Considering that RoomStyle is new in this market, our competitors are better than us in brand names because of the many yearss of conducting business. Therefore, in order to compete favorably, our company will employ three key strategies to create a competitive edge over the above competitors; Product quality, identity, and novelty Excellent sale attitude and high employee motivation Aggressive and innovative service options Employee education and training Each and every employee will be educated and trained not only in their fields of specialization, but also in the application and philosophy of the companys culture. Moreover, employees shall be receiving extensive information from the manager and be informed on the progress of the firm. Emphasis is being put on the extensive research into the integrity and quality of our service delivery. The companys systems and controls will be constantly tested to ascertain their high standards in serving the interests of the customers (Ereaut, Imms and Callingham(Ereaut, Imms and Callingham, 200 200). Inventory control and service costs will be monitored by the companys computer system and checked on a daily basis by management. Our strengths Unlike our competitors, RoomStyle will market its products to a specific market segment that is comprised of students and young urban professionals As compared to our competitors, our company is small in size, therefore it will be easy to run and maintain With our store-within-store initiative, we intend to establish a strong customer base Provision of a wide range of quality products at a competitive price Our threats Turbulent economic times that makes our operations difficult Well established competitors like Wal-Mart, Bed Bath and IKEA. However, we shall deal with these powerhouses by aggressively marketing our products to our target markets. High interest rates in America will affect our operation because we are a new company in the flooded furniture market. Buy custom The Competition essay

Famous Last Words Kings, Queens, & Members of Royalty

Famous Last Words Kings, Queens, & Members of Royalty Whether realized at the time they are said or only in hindsight, nearly everyone will express a word, phrase or sentence that proves the last thing he or she ever says while alive. Sometimes profound, sometimes every day, here you will find a select collection of the last words spoken by famous kings, queens, rulers and other crowned heads throughout history. Famous Last Words Organized Alphabetically Alexander III, King of Macedon(356-323 B.C.)Kratistos! Latin for mightiest, strongest, or best, this was Alexander the Greats deathbed response when asked whom he would name as his successor, i.e., Whoever is the mightiest! Charlemagne, Emperor, Holy Roman Empire(742-814)Lord, into Thy Hands I commend my spirit. Charles XII, King of Sweden(1682-1718)Do not be afraid. Diana, Princess of Wales(1961-1997)Unknown Despite numerous sources quoting the dying words of the Peoples Princess - such as My God, what happened? or Oh, My God, leave me alone - no reliable source exists concerning Princess Dianas final utterance before she lapsed into unconsciousness following a car crash in Paris, France, on August 31, 1997. Edward VIII, King of the United Kingdom(1894-1972)Mama... Mama... Mama... Serving as king of Great Britain and Northern Ireland for less than 12 months, King Edward VIII officially abdicated the royal throne on December 10, 1936, so he could marry American divorcà ©e Wallis Simpson. The couple stayed together until Edwards death in 1972. Elizabeth I, Queen of England(1533-1603)All my possessions for a moment of time. George III, King of Great Britain and Ireland(1738-1820)Do not wet my lips but when I open my mouth. I thank you... it does me good. Despite the formal separation of the American colonies from Great Britain in 1776 and his countrys later formal acknowledgment of the United States of America as an independent country six years later, this English monarch nevertheless ruled until his death, a reign of more than 59 years. Henry V, King of England(1387-1422)Into Thy hands, O Lord. Henry VIII, King of England(1491-1547)Monks, monks, monks! Immortalized in numerous books and films, the oft-married Tudor king famous for severing all ties with the Roman Catholic Church so he could legitimately marry another woman was likely referring to the troubles he encountered after dissolving Englands Catholic monasteries and convents in 1536. John, King of England(1167-1216)To God and St. Wulfstan, I commend my body and soul. Despite his fame in the Robin Hood legends as the evil prince who oppressed the English people while conspiring to steal the throne from his brother, King Richard I The Lion Hearted, King John also signed Magna Carta in 1215, albeit reluctantly. This historic document guaranteed several basic rights for Englands citizens and established the idea that everyone, even kings, is not above the law. Marie Antoinette, Queen of France(1755-1793)Pardonnez-moi, Monsieur. French for Excuse/forgive me, Sir, the doomed queen apologized to her executioner after stepping on his foot on her way to the guillotine. Napoleon Bonaparte(1769-1821)France... Army... head of the army... Josephine... Nero, Emperor of Rome(37-68)Sero! Haec est fides! Often depicted in film as playing a fiddle while Rome burned down around him, the tyrannical Nero actually committed suicide (although perhaps with the assistance of someone else). As he lay bleeding to death, Nero uttered the Latin for Too Late! This is faith/fidelity! probably in response to a soldier who tried to staunch the emperors bleeding in order to keep him alive. Peter I, Tsar of Russia(1672-1725)Anna. Peter the Great called out his daughters name before losing consciousness and eventually dying. Richard I, King of England(1157-1199)Youth, I forgive thee. Loose his chains and give him 100 shillings. Mortally wounded by an archers arrow during battle, Richard the Lion Hearted nevertheless forgave the shooter and ordered his release before he died. Unfortunately, Richards men failed to honor their fallen kings wish and executed the archer anyway after their sovereigns death. Richard III, King of England(1452-1485)I will die king of England. I will not budge a foot. Treason! Treason! These words feel somewhat less dramatic than Shakespeare later attributed to the king in his play The Tragedy of King Richard the Third. Robert I, King of the Scots(1274-1329)Thanks be to God! For I shall now die in peace, since I know that the most valiant and accomplished knight of my kingdom will perform that for me which I am unable to do for myself. The deed to with The Bruce referred while dying involved the removal of his heart so a knight could carry it to Jerusalems Holy Sepulchre, the burial site of Jesus according to religious belief. Victoria, Queen of the United Kingdom(1819-1901)Bertie. The long-reigning queen for whom an entire era is named, and who started the tradition of wearing black at funerals, called out to her eldest son by his nickname shortly before she died.

Australian adversarial criminal justice system Essay

Australian adversarial criminal justice system - Essay Example Just as humans are likely to commit errors of judgment, the criminal justice system, run by humans is likely to suffer such errors in judgment. These errors of judgment translate to guilty criminals going unpunished or being unapprehended, and to innocent individuals being sent to jail for crimes they did not commit. The terms â€Å"getting off on a technicality† are terms heard often enough when the legal provisions of the criminal justice system serve to protect the rights of all individuals, even those who are guilty. And yet these provisions are in place to protect the rights of the innocent and to afford due process of law. For which reason, most people remark and are resigned to the fact that when all is said and done the criminal justice system is about as fair and effective as we can reasonably expect. It is a statement which speaks of the need to â€Å"make do† because things â€Å"could have been worse.† It is important however to evaluate the differenc e and decide where the above statement indeed deserves the people’s resigned acceptance. This paper shall now consider the above statement and its merits in the actual criminal justice system. It shall consider the viability of the statement while assessing the strengths and weaknesses of the current Australian criminal justice system. ... The best argument in this adversarial system is used to decide on the case. The parties have control over their case and the presentation of evidence in their favour. They also have freedom to use legal representation if they so desire (Stacy, 1999). The parties also decide if there is a need for a jury in a civil case. The judge’s role in this adversarial system is to ensure that the case proceedings are impartial and fair. He has to make his decision based on his independent decision and he must oversee the proceedings in order to ensure that the rules of court are followed. In effect, while a jury rules over issues of fact, the judge decides over issues of law (Victoria University, n.d). In this adversarial system, there is a need to secure the rules of evidence and procedure. Each court has its rules which are meant to ensure fair and equal treatment of adversarial parties. It also ensures that the jury is not distracted by unnecessary materials and evidence; that unreliab le and unfairly obtained evidence is not admitted in the court proceedings; and that evidence which is purely of character nature is not allowed to be entered in evidence (Victoria University, n.d). This adversarial system protects the strict rules of evidence and procedure where hearsay evidence, irrelevant evidence, opinion evidence, evidence illegally obtained, and prior convictions, as well as evidence reflecting bad character is not admissible in evidence (Victoria University, n.d). In this system, the burden of proof lies with the plaintiff or the party initiating the case. It requires proof beyond reasonable doubt for criminal cases, and balance of probabilities for civil cases

Efficient Market Hypothesis Essay Example | Topics and Well Written Essays - 1500 words

Efficient Market Hypothesis - Essay Example The efficient market theory assumes that there are no transaction costs, money market is not segmented and it is easy to enter the money markets. Efficient market hypothesis is explained in three ways. First, there is weak form efficiency. Weak form efficiency stipulates that all past information that is available in public domain is a reflection of stock prices. The prices are considered unbiased and best estimation of security value. It presumes that it is impossible to predict future prices using past information through technical analysis (Pompian, 2006). Therefore, an investor cannot use technical analysis to predict future prices that are likely to give excess profits (returns). Secondly, there is Semi-strong form efficiency. This form of efficiency stipulates that all publicly available information reflects prices of stock. It further states that prices adjust instantly as new information is made available. Fundamental analysis cannot be relied upon to generate excess returns to the investor. Thirdly, there is strong form efficiency. According to this form of efficiency, prices are reflected by both private (insider) and public information. This means that all investors irrespective of whether they have insider information or not, make equal profits on their investments. It further assumes that insider trading laws are usually enforced. This means that uninformed investors who purchase a diversified portfolio are likely to make same profits as those made by industry experts. Efficient market hypothesis is associated with ‘random walk’. Therefore, if information flow is not hampered and travels immediately in any investment especially stock pricing, the current price reflects current news (Boatright, 2010). Therefore, current prices depend on current news and not yesterday’s news. However, news is usually unpredictable and thus price changes of investments are also likely to be unpredictable and random. According to the efficient marke t hypothesis, news spread quickly and new information is quickly incorporated into the prices of investment in stocks without delay. This shows that there is no need for technical analysis from past price movements to predict movement of prices. Lee (2009) explained that efficient market hypothesis presumes that large number of profit maximizing investors exists. It also provides that new information must enter the market randomly and independently over time. Efficient market hypothesis has been challenged by economists who believe that there are psychological and behavioral factors that predict returns on investment. According to Malkiel (2003), the new breed of financial economists believes that prices are wholly or partially predictable based on behavioral patterns of individual investors and fundamental valuation metrics. They also argued that predictability of future stock prices enable investors to earn excess profits on their investments. A number of economists, statisticians and other experts have stated that Efficient Market Hypothesis (EMH) is to blame for the global financial crisis that occurred in 2007-2010. This is because of a number of reasons advanced by number of people. First, according to Jeremy Grantham, people had a lot of faith in efficient market hypothesis. This made them to throw caution in the air and underestimate the risk of assets bubbles because they believed that asset market was able to adjust itself accordingly (Nocera, 2009). The investors,